Does anybody else think that UPS has made a huge mistake in remarketing themselves as: "Brown"? It just seems to me that UPS already had tremendous equity in the name: UPS. Everyone knows who they are, what they do, and how well they do it. What kind of advertising agency decides that this type of equity should be traded in on something as bland and unidentifiable as "Brown". Am I alone on this, or does the whole concept of "Brown" conjur up something that most people don't want to discuss? Maybe they just think it is cute. I think long term UPS will regret this campaign.
Meanwhile, there was a news teaser tonight indicating that microwave popcorn contains dangerous chemicals... Here we go...
Some idiot on the east side of Cleveland went "postal" on one of the new electronic voting machines. It seems that he was frustrated with the operation of the device...I really have trouble idenifying with people who find voting so difficult. Whether it was the old written ballots, punch cards, or the new electronic machines...these things just aren't that difficult to use. Are people just getting dumber, or have our brains really been turned to "Brown" by too much TV?
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random thoughts, theories, ideas, and stories that boil in my mind...if you are easily offended, get over it
About Me
- Jim
- Married to Miss America. 3 incredible adult children and three adorable grandchildren. I have done alot. Marketing/PR professional,Reserve Police Officer, Business Owner,Opera Singer,Financial Officer, Executive Director, Writer, Pastor. Need a speaker at career day? Call me.
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